# Kyle Broughton — broughton.design

> Kyle Broughton is an SEO and AEO (Answer Engine Optimization) strategist based in Dallas, Texas. He specializes in helping B2B and SaaS brands stay visible across traditional search engines and AI-driven answer engines including ChatGPT, Claude, Perplexity, and Google AI Overviews. He has 7+ years of focused SEO experience within a 15+ year web career, and currently leads organic search for 30+ clients at Digital Logic while operating Axym LLC, a productized web and marketing service.

## About

- [About Kyle](https://broughton.design/about): Background, specialization, and how Kyle approaches modern search and AI-era discoverability.

## Portfolio & Case Studies

- [Shreveport Flood Cleanup](https://shreveportfloodcleanup.com): A rank-and-rent local SEO site Kyle built end-to-end as a live AEO/GEO lab — entity-first content, JSON-LD schema, llms.txt at the root. Now ranks page one for primary commercial-intent keywords.
- [Axym LLC](https://axym.co): Kyle's productized digital marketing service for home-service businesses, built on GoHighLevel.
- [Wolf It Golf](https://wolfitgolf.com): Golf instruction niche site built from scratch with topic-cluster SEO strategy.

## Specialization

- AEO/GEO strategy (citation share, entity authority, structured data, llms.txt)
- Technical SEO (schema markup, indexation, internal linking, Core Web Vitals)
- WordPress and Elementor build and optimization
- AI-native workflows (Claude, ChatGPT for content, schema, audits)

## Contact

- Email: kyle@broughton.design
- LinkedIn: https://www.linkedin.com/in/broughton-design/

## Optional

- [Field Notes](https://broughton.design/field-notes): Kyle's working thoughts on AEO, GEO, and modern search (coming soon).