5 SEO Basics to Focus On for Your Business – Our Guide

5 seo basics to focus on for your business

5 SEO Basics to Focus On for Your Business – Our Guide

Kyle Broughton

When you are building your brand’s presence online, you might not know where to start. Social media seems to be where people are, but there are so many brands already competing in that space. You might think of building a website but have no clue how to go about it. SEO, or search engine optimization, helps you compete in an already saturated space. Basically, it boosts your website in engines like Google and Bing so that it is one of the first results to appear for searches related to your business.

Making a brand visible online entails much more these days than simply putting products and services on a static website. You need to give value to people’s lives so that they can trust you with their concerns. If you have no clue how you can do that, read on. We have 5 SEO basics to focus on for your business you must have so that your website is optimized for search engines.


Content Frequency

If you have not been living under a rock for the past few years, you would know that ‘content is king.’ Improving your website’s content would also make you rank higher on search results pages. But this does not just mean churning out one article after another. Ask yourself how many articles you are publishing. For a new site, one article a week is too slow, although that might work for more established brands.

You must also assess what types of content you publish often. Do you go for in-depth, informative articles, or are these mostly in list format? Google also ranks your website for the value it contributes to your viewers. For smaller websites or companies just starting out, producing well-researched articles are key.


Content Quality

Even more important than coming out with a lot of articles is the type of article than you produce. Beyond essay format versus listicle, also consider the media embedded in your posts. Do you have videos or photos, and are these related to your text? Content quality also means how competitive your article is in terms of targeting keywords.

Including long-tail or highly specific keywords will improve your search engine ranking. Look for terms and phrases people normally search for in your niche and craft or revise articles so that you address these. Agencies offering SEO services can help you plan your keywords and diagnose how your website is performing against competitors’ sites.


Page Speed

Today, the average attention span is much shorter than it was just a couple of decades ago. Because you are competing for smaller and smaller units of time, you need to optimize your website so that it loads as quickly as possible.

Use smaller file sizes, or compress your multimedia for the internet. Ask your web designer if you can have a more streamlined look for your site. Site speed is ultimately about load time, and if people get tired of waiting, they will click away. Aside from turning people off, long load times also push you down in the search engine rankings, so it is necessary to get your pages to load fast.

The Impact of Website Design on SEO



These days, it is just as important to be talked about as it is to talk about your product. Backlinks (also known as ‘inbound links’ or ‘incoming links’) are connections from one website to another. Search engines see backlinks as ‘votes’ for a website’s credibility, so getting other websites to link to you is a valuable tool in SEO.

This is different from the blog rings of the early 2000s, however, where people of similar blogs linked to each other in a sidebar on their respective pages. Backlinking is affected by things like the linking website’s surface similarity to your own site, how authoritative that site is, how many shares your article or post has, and so on. A WordPress expert can coach you through backlinks and how to cultivate them.

Article by Search Engine Journal



Just as important as on-page SEO activities are off-page ones. Off-page SEO is anything that boosts your website ranking via other platforms like social media and professional networks. Make content for places like Facebook, Instagram, LinkedIn, and Twitter. You do not need to have an elaborate social media strategy at first, but try to get leads from these places as well.

Meeting your clients where they are means you have to be visible on social media, as they would definitely spend at least a few minutes of their day on these sites.

Final Thoughts

SEO is all about being the brand or company of choice to address a problem. When you optimize your website, you are doing more than just boosting your rankings and getting new customers. You are helping people with their concerns. Adopting this mindset would give you the right jumping-off point for conceptualizing content, planning keywords, and strategizing for social media. Add to this the services of a dedicated website management company, and you will surely see improvements in your rankings online.

If you are looking for SEO services in Shreveport, LA, get in touch with us today. We help small businesses boost their online presence through SEO, website design, and website management.

How to Use a Growth Hacking Approach With SEO in 2020 – Our Guide for SMEs

How to use growth hacking with seo

How to Use a Growth Hacking Approach With SEO in 2020 – Our Guide for SMEs

Kyle Broughton

A common mistake of SME(Subject Matter Expert) companies today is spending a lot of time working harder rather than smarter. The growing digital competition today creates a misconception that covering all marketing aspects is extremely helpful in all types of organizations, and only then will their businesses grow. However, it’s not always the case.

Did you know…that one right growth hacking idea can work a hundred times better than all your regular marketing strategy in place? Have you found the right one for your business?


What Is Growth Hacking?

No, it’s not “just another” buzzword. In growth hacking, every strategy, tool, and technique you develop is driven by your desire to grow. It may sound simple, but what makes it an extraordinary technique is its flexibility. Regardless if you’re running a small or medium enterprise, growth hacking will work for you.

The formula for this method is based on continuous optimization and testing. Its goal is to record all the learnings acquired during the process that you can apply to the next projects. Such an approach allows SMEs to unlock their growth potential.


Is It Marketing

Growth hacking may look a lot like marketing, but it isn’t. There remains to be significant differences to it. But you can integrate growth hacking to your Search Engine Optimization(SEO) strategies.

Silicon Angle wrote a really nice article outlining the most important characteristics of Growth Hacking and how it can help your business.



Using Growth Hacking with SEO

SEO is an integral part of SMEs today. Despite the significant differences between growth hacking and marketing, SEO and growth hacking can work alongside each other to help a business grow.

Here are some growth hacks that you can use for your SEO strategies:

Get Quality Links for Free

You have better chances to sell to an existing customer compared to a new prospect. Therefore, you need to use this to your advantage to grow by incorporating this technique with your link building.

Websites, companies, or individuals who have already linked to your website will most likely link to you again. So, as part of your growth hacking, you need to collate accurate data on which sites are linking to you, and then use the data to reach out to them and ask for another backlink.

Aim for Featured Snippets

Featured snippets are now a thing, and it seems like every SME company today is working on getting their content on the featured snippet section of Google. The featured snippet is when Google highlights the content on top of SERPs for particular queries.

You’ll find that even when a site ranks number four on the SERPs, but a snippet of that page is on the featured snippet spot, then it takes the most coveted place. In turn, it gets the bulk of the traffic. Now, this is a great growth hack that you can implement to grow your business.

Build Relationships With Influencers

SEO involves establishing relationships with reputable people in the industry, which is good. Now, inject it with a growth hacker approach by putting more focus on cultivating relationships with influencers. Identifying the right influencers, positioning your business on the radar by constantly engaging across various channels, and giving something valuable to the influencer before you ask for a favor are SEO strategies done in a growth hacker approach.

Need your website redesigned?

Final Thoughts

A growth hacking approach to SEO means elevating your mindset. Instead of taking the “normal” route, a growth hacking mindset explores not only the traditional way but the unexplored ones as well. SEO services that use a growth hacking approach tend to be more productive and affordable.

If you’re looking for SEO services in Shreveport-Bossier City, get in touch with us to see how we can help.

3 Tips to Improve Your SEO in 2020 for Your Business

3 tips to improve your SEO in 2020

3 Tips to Improve Your SEO in 2020 for Your Business

Kyle Broughton

In this digitized age where social media and online presence are critical to the overall success of a business, focusing on strategies that enhance a company’s digital marketing is a must. Search engines play a pivotal role in expanding a brand’s visibility as it serves as a channel that bridges target audiences to your products or services.

This makes your ranking the key to gaining traffic, leads, and conversions for your website and other social media platforms. That’s primarily the reason various industries invest in search engine optimization tactics as leading engines like Google make it difficult to keep track of the ever-changing algorithms.

After all, staying on track is important as optimization enables your website to be found, which leads to higher visibility for your bottom line. With that in mind, the tips below should keep you up-to-date on areas you need to improve for your SEO in 2020:


Optimize for User Intent

Gone are the days where you can stuff in keywords to increase your ranking. Ever since Google’s BERT update, search engine crawlers can not perceive quality content by relating relevant keywords to the overall quality of the content’s message.

It follows a natural language processing (NLP), which has revolutionized search engines as it can analyze deeper meaning from human conversations. This analysis can provide valuable insight and can make room for other visibility tactics such as voice search. This makes your content searchable as NLP provides the best answers for your target audience.


Create High-Quality Content

High-quality content will always be king, no matter the year or trending strategies that come with technological advances. Google’s algorithm is keen on rewarding relevant and helpful content, both of which are critical to increasing your ranking on search results pages.

In addition to building an engaging brand identity, the purpose of any online content is to inform readers. With that in mind, creating high-quality content involves writing about what your audience needs.

Of course, the modern landscape makes room for creative ways to enhance your content – be it through images, videos, GIFS, slideshows, or infographics to spice up your blog.

Need your website redesigned?


Invest in Technical and On-Page SEO

Having quality content serves as the foundation of your online presence, but it should be supported by on-page SEO to ensure search engines can find it. Enhancing your on-page SEO means you have to define the right keywords and strategically place them in your text, images alt tags, videos, URLs, meta descriptions, and more.

Other ways to enhance your on-page SEO is to include internal and external backlinks, both of which improve your website’s credibility and connections with reputable brands online. Organizing your text using the appropriate headlines and title tags also go a long way in improving the onsite user experience.

The Bottom Line

A solid SEO strategy can make or mar your business, making it just as essential even in 2020. When done right, SEO can help drive more traffic to your website and increase conversions in the long run.

It can also boost your website’s authority, so don’t forget to stay up-to-date with ways the fluctuating algorithm of search engines. With time and patience, you’ll soon find your ranking inching closer to the first page on the SERP.

Broughton Design is a Shreveport-based digital marketing agency that specializes in SEO services for local businesses – get in touch with us today to see how we can help.

5 SEO Tips for 2020 to Kick Your Business Up a Notch

5 SEO Tips for 2020

5 SEO Tips for 2020 to Kick Your Business Up a Notch

Kyle Broughton

Search Engine Optimization (SEO) can be a bit tricky. Even digital marketing experts do stumble and fall when it comes to employing SEO strategies. There’s a bit of complexity that comes with optimizing your web design, writing relevant content, and building links for authority. If you aren’t careful, the chances are that your SEO tactics would harm, instead of help, your small-scale business.

This year, you should be more cautious yet robust in your SEO marketing gameplan. There are a handful of key considerations to factor in, especially when you sign up with an SEO services provider. If you truly want to make your SEO work and take your business up a notch, here are five SEO tips for 2020 you might want to consider and incorporate.


Have a long-term SEO strategy

SEO doesn’t work overnight. You have to take months and months of SEO implementation before you yield significant results. As such, it makes sense to have a long-term strategy for your SEO. You have to produce relevant content with effective keywords consistently, update the technical aspects of your site and align them with the search engine algorithms, and create backlinks from credible and quality sources. Then, you have to wait and be patient until you see your site climb up the ladder and take the top spot in the Search Engine Results Page (SERP) environment.


Base your strategy on valid data

There are always notions from the grapevine on how to rank your site in SERPs effectively. A lot of self-proclaimed digital experts advise you to do this and that. Yet you see no significant results in the long run.

While SEO takes a little experimentation to see what tactics work for your site, you have to base your strategies on concrete data. For instance, you may conduct keyword research to see what phrases work effectively for your industry. You also have to perform due diligence to know your target audience and come up with a buyer persona for your SEO.


Optimize for local search

Many websites focus on hitting the global market. With a worldwide audience, you’ll be able to earn high returns for your business. If your company, however, is specialized in the locality, then you have to take the local search into utmost consideration. If you haven’t done so yet, make sure to sign up for Google My Business listing and provide your Name, Address, Phone (NAP) details. All these pertinent information should be accurate and constantly updated.

When it comes to local search, two factors are crucial—distance and prominence. Have these in mind and ensure to work hard to improve your Google My Business listing.

Research shows that almost half of internet users have started using voice search. The voice search industry is going to grow more in the coming years. Think about the likes of Siri, Alexa, and Google Home. As early as now, you should start optimizing your site for voice search. Using natural language is key to SEO success for voice search. In Google Assistant-powered devices, optimize your content to land more “featured snippets” and increase your voice visibility.


Improve user experience

Today, user experience is the key to SEO success. This means that Google will favor those sites that provide a great user experience to users. These include faster speed, easier navigation, more compelling content, and well-structured websites, among others. That said, you should do what it takes to attract users, make them stay on your site, and get them converted before they bounce out of your web pages.

Final Words

SEO isn’t a walk in the park by tossing out tactics and waiting for the gods to grant your ranking glory. You have to sit down, plan, brainstorm, and execute the right SEO strategies.

The aforementioned SEO tips are something you have to put emphasis on—long-term plan, accurate data, local search, voice search, and user experience. When executed the right way, you’ll be amazed at how all these key factors will spruce up your SEO ranking, make your web design better, and kick your business up a notch!

Broughton Design offers web design and SEO services in Shreveport-Bossier City that will help you rank in search engines. Get in touch today, and see what we can do for you!

If you’re looking to kick your business up a notch—we offer premier web design and SEO services in Shreveport-Bossier City that will help you rank in search engines. Get in touch today, and see what we can do for you!

The Impact of Website Design on SEO

Impact of website design on SEO

The Impact of Website Design on SEO

Kyle Broughton

When it comes to website design, the concept of Search Engine Optimization (SEO) at times seems to be a separate entity. This is why designers often only consider striking a balance between functionality and the aesthetic value of a website, without thinking about SEO. If they do, there will appear to be a clash in their decision-making on SEO and web design.

Nevertheless, did you know that web design and SEO are actually correlated? In fact, digital marketing experts say that web design can significantly affect your SEO ranking. That said, here’s what you should know about the impact of web design on SEO efforts and what you can do to integrate both on your website efficiently.


Website design and SEO in a nutshell

As far as website design is concerned, web designers pay particular attention to various elements, such as text, images, videos, other valuable content, background, layout, and web structure. They also emphasize on the speed, navigation, and usability of a website. When it comes to web design, the goal is to strike a balance between visual appeal and overall functionality.

SEO, on the other hand, is the process of optimizing your site, writing relevant content with effective keywords, and building links for authority. The primary goal of SEO is to put your website on top of the ranking of the Search Engine Results Pages (SERPs) environment to increase your business’s web presence and drive website traffic up the scale.


The impact of website design on SEO

Today, Google updates underscore the fact that SERP ranking is based on effective web designs. For this reason, it is possible that crawlers visit your site and check your content, and assess if your website deserves the top spot.

If you do not produce valuable content and your site functionality has various issues, such as slow speed and complicated navigation, crawlers immediately assume that your website doesn’t offer value to the online users. As a result, your site will end up not being visible even on the first page of the SERPs environment.

This just goes to that your web designing can greatly impact your SEO pursuit. Ultimately, a highly effective web design improves your SEO ranking and takes your business up a notch.


What you can do for your web design for SEO

Now that you know how web design and SEO are intertwined, we’ll provide you with a few important tips. That said, make sure to consider the following:

Web structure and design:

  • Make sure to have ample whitespace.
  • Use fonts that can have the utmost readability.
  • Sort your content into headings, sub-headings, and bullet points.
  • Use short sentences and paragraphs for natural content consumption.
  • Publish images, infographics, and videos to catch the users’ interests.

Web page load speed:

  • Remove flash content or large image files.
  • Utilize more compressed images and CDN.
  • Reduce HTTP requests.
  • Minimize the use of redirects.
  • Employ the use of a caching solution.
  • Upgrade your web hosting solution.

Web layout

  • Include relevant keywords to the title of the images.
  • Keep the menu relatively simple and readily available on all pages.
  • Make sure that the main menu is straightforward.
  • Use simple and familiar languages.
  • Ensure that the URL for each web page is clear, concise, and descriptive.


Final words

The truth is, gone are the days when SEO and web design were considered two separate entities in digital marketing. Today, the dynamics have drastically changed, and both aspects go hand in hand. That said, combine both entities and see how your digital marketing endeavors can help your business grow, thrive, and succeed in the long run.

Contact Us Today

If you’re looking for a web design agency in Shreveport that specializes in SEO, get in touch with us to see how we can help.

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