3 Reasons Why Websites Need Management Services

3 reasons why websites need management services

3 Reasons Why Websites Need Management Services

Kyle Broughton
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Once you’ve set up your website, executed e-mail and social media campaigns to publicize it, and seen some numbers come in, you might think that you’re done in terms of online marketing. For a while, yes, you may be able to take a break. However, you also need to think about what comes next. Your efforts toward digital marketing cannot end with a few social media posts and a visually pleasing website. That’s why we’re giving you 3 Reasons Why Websites Need Management Services.

Website management is a key factor in a company’s growth. These are follow-up actions that all help you progress to one goal—to keep people coming to your website and social media pages. You might not be convinced that this is an essential service. After all, anyone can see your website if they know the URL. Why should you need constant updates?

Think of it this way–if you are a restaurant owner, you need to keep drumming up business through promotions even after the launch day. Otherwise, nobody new will come in. An online presence is the same. You need to keep reminding people that your company offers what it does. Otherwise, your website will be pushed so far down the search results that it stops becoming an effective lead generator.

Your brand must be fresh and relevant

People gravitate to online content that speaks to them and addresses their concerns. They will keep coming back to your website if they know that they can trust it as a source of updated, reliable posts. This is why maintaining a well-researched, thoughtfully-written blog should be part of your online strategy.

However, this takes quite a bit of time. Even a website hosted on a content management system like WordPress requires many tasks to keep it in the top results for your keywords. Things like search engine optimization, sourcing relevant photographs for your posts, and monitoring for broken links can’t be completed and forgotten in one day. If you want to free your time for other matters, you need to source blog maintenance out.

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Websites have back end processes too

Websites are there for a reason, and that is to attract and maintain customers. If you cannot get new leads through your site, it is just a drain on resources. One reason why websites don’t get attention is that they are outdated and slow.

People click away from a website that takes so much time to load, or ones that are full of 404 error screens. If your site is always experiencing downtime, people will start telling others, and no one will click on your links. This translates to lost revenue and a damaged reputation.

A website  manager can handle hosting issues, software updates and weekly backups. In addition to this, they can optimize your website to make it load faster and perform tasks like Google Analytics integration and competitor analysis. If you have a product-based business, you have to manage logistics on top of your website. Website managers can take care of e-commerce fulfilment concerns. These do not make their way to your website front page, but these are necessary for building a high-performing website.

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Focus on business development

When you aren’t handling your own website administration or fulfilment tasks, you free yourself up to focus on strategy. This is why the help of a website manager is so appealing. If you are a marketing company, you can devote time to growing your clients’ businesses instead of worrying about your own growth. If you own an online store, you can strategize at a more bird’s eye level instead of thinking about which product goes to which customer.

Leaving aspects of your business to other people lets you own your time. It also promotes your business’s growth in ways that you cannot do on your own.

Conclusion

Using a website management service helps you address other business concerns while keeping your company website in top shape. Maintenance companies offer various plans so that companies can get a structure that works with their needs.

Every site needs different maintenance tasks to keep them up-to-date. Luckily, we offer four different packages so you can decide what works best for you. Whether you simply need basic functionalities and security upkeep or higher-end features such as competitor analysis, keyword tracking, and blog posts, we’re here to help.

We are a website management agency that works out of Shreveport, LA and aims to give companies affordable, worry-free monthly website management. We will help increase your organic website traffic and convert new leads. Contact us today to learn more.

The Impact of Website Design on SEO

Impact of website design on SEO

The Impact of Website Design on SEO

Kyle Broughton
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When it comes to website design, the concept of Search Engine Optimization (SEO) at times seems to be a separate entity. This is why designers often only consider striking a balance between functionality and the aesthetic value of a website, without thinking about SEO. If they do, there will appear to be a clash in their decision-making on SEO and web design.

Nevertheless, did you know that web design and SEO are actually correlated? In fact, digital marketing experts say that web design can significantly affect your SEO ranking. That said, here’s what you should know about the impact of web design on SEO efforts and what you can do to integrate both on your website efficiently.

 

Website design and SEO in a nutshell

As far as website design is concerned, web designers pay particular attention to various elements, such as text, images, videos, other valuable content, background, layout, and web structure. They also emphasize on the speed, navigation, and usability of a website. When it comes to web design, the goal is to strike a balance between visual appeal and overall functionality.

SEO, on the other hand, is the process of optimizing your site, writing relevant content with effective keywords, and building links for authority. The primary goal of SEO is to put your website on top of the ranking of the Search Engine Results Pages (SERPs) environment to increase your business’s web presence and drive website traffic up the scale.

 

The impact of website design on SEO

Today, Google updates underscore the fact that SERP ranking is based on effective web designs. For this reason, it is possible that crawlers visit your site and check your content, and assess if your website deserves the top spot.

If you do not produce valuable content and your site functionality has various issues, such as slow speed and complicated navigation, crawlers immediately assume that your website doesn’t offer value to the online users. As a result, your site will end up not being visible even on the first page of the SERPs environment.

This just goes to that your web designing can greatly impact your SEO pursuit. Ultimately, a highly effective web design improves your SEO ranking and takes your business up a notch.

 

What you can do for your web design for SEO

Now that you know how web design and SEO are intertwined, we’ll provide you with a few important tips. That said, make sure to consider the following:

Web structure and design:

  • Make sure to have ample whitespace.
  • Use fonts that can have the utmost readability.
  • Sort your content into headings, sub-headings, and bullet points.
  • Use short sentences and paragraphs for natural content consumption.
  • Publish images, infographics, and videos to catch the users’ interests.

Web page load speed:

  • Remove flash content or large image files.
  • Utilize more compressed images and CDN.
  • Reduce HTTP requests.
  • Minimize the use of redirects.
  • Employ the use of a caching solution.
  • Upgrade your web hosting solution.

Web layout

  • Include relevant keywords to the title of the images.
  • Keep the menu relatively simple and readily available on all pages.
  • Make sure that the main menu is straightforward.
  • Use simple and familiar languages.
  • Ensure that the URL for each web page is clear, concise, and descriptive.

 

Final words

The truth is, gone are the days when SEO and web design were considered two separate entities in digital marketing. Today, the dynamics have drastically changed, and both aspects go hand in hand. That said, combine both entities and see how your digital marketing endeavors can help your business grow, thrive, and succeed in the long run.

Contact Us Today

If you’re looking for a web design agency in Shreveport that specializes in SEO, get in touch with us to see how we can help.

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