3 Reasons Why Websites Need Management Services

3 reasons why websites need management services

3 Reasons Why Websites Need Management Services

Kyle Broughton
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Once you’ve set up your website, executed e-mail and social media campaigns to publicize it, and seen some numbers come in, you might think that you’re done in terms of online marketing. For a while, yes, you may be able to take a break. However, you also need to think about what comes next. Your efforts toward digital marketing cannot end with a few social media posts and a visually pleasing website. That’s why we’re giving you 3 Reasons Why Websites Need Management Services.

Website management is a key factor in a company’s growth. These are follow-up actions that all help you progress to one goal—to keep people coming to your website and social media pages. You might not be convinced that this is an essential service. After all, anyone can see your website if they know the URL. Why should you need constant updates?

Think of it this way–if you are a restaurant owner, you need to keep drumming up business through promotions even after the launch day. Otherwise, nobody new will come in. An online presence is the same. You need to keep reminding people that your company offers what it does. Otherwise, your website will be pushed so far down the search results that it stops becoming an effective lead generator.

Your brand must be fresh and relevant

People gravitate to online content that speaks to them and addresses their concerns. They will keep coming back to your website if they know that they can trust it as a source of updated, reliable posts. This is why maintaining a well-researched, thoughtfully-written blog should be part of your online strategy.

However, this takes quite a bit of time. Even a website hosted on a content management system like WordPress requires many tasks to keep it in the top results for your keywords. Things like search engine optimization, sourcing relevant photographs for your posts, and monitoring for broken links can’t be completed and forgotten in one day. If you want to free your time for other matters, you need to source blog maintenance out.

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Websites have back end processes too

Websites are there for a reason, and that is to attract and maintain customers. If you cannot get new leads through your site, it is just a drain on resources. One reason why websites don’t get attention is that they are outdated and slow.

People click away from a website that takes so much time to load, or ones that are full of 404 error screens. If your site is always experiencing downtime, people will start telling others, and no one will click on your links. This translates to lost revenue and a damaged reputation.

A website  manager can handle hosting issues, software updates and weekly backups. In addition to this, they can optimize your website to make it load faster and perform tasks like Google Analytics integration and competitor analysis. If you have a product-based business, you have to manage logistics on top of your website. Website managers can take care of e-commerce fulfilment concerns. These do not make their way to your website front page, but these are necessary for building a high-performing website.

Article by Search Engine Journal

Focus on business development

When you aren’t handling your own website administration or fulfilment tasks, you free yourself up to focus on strategy. This is why the help of a website manager is so appealing. If you are a marketing company, you can devote time to growing your clients’ businesses instead of worrying about your own growth. If you own an online store, you can strategize at a more bird’s eye level instead of thinking about which product goes to which customer.

Leaving aspects of your business to other people lets you own your time. It also promotes your business’s growth in ways that you cannot do on your own.

Conclusion

Using a website management service helps you address other business concerns while keeping your company website in top shape. Maintenance companies offer various plans so that companies can get a structure that works with their needs.

Every site needs different maintenance tasks to keep them up-to-date. Luckily, we offer four different packages so you can decide what works best for you. Whether you simply need basic functionalities and security upkeep or higher-end features such as competitor analysis, keyword tracking, and blog posts, we’re here to help.

We are a website management agency that works out of Shreveport, LA and aims to give companies affordable, worry-free monthly website management. We will help increase your organic website traffic and convert new leads. Contact us today to learn more.

5 SEO Basics to Focus On for Your Business – Our Guide

5 seo basics to focus on for your business

5 SEO Basics to Focus On for Your Business – Our Guide

Kyle Broughton
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When you are building your brand’s presence online, you might not know where to start. Social media seems to be where people are, but there are so many brands already competing in that space. You might think of building a website but have no clue how to go about it. SEO, or search engine optimization, helps you compete in an already saturated space. Basically, it boosts your website in engines like Google and Bing so that it is one of the first results to appear for searches related to your business.

Making a brand visible online entails much more these days than simply putting products and services on a static website. You need to give value to people’s lives so that they can trust you with their concerns. If you have no clue how you can do that, read on. We have 5 SEO basics to focus on for your business you must have so that your website is optimized for search engines.

1

Content Frequency

If you have not been living under a rock for the past few years, you would know that ‘content is king.’ Improving your website’s content would also make you rank higher on search results pages. But this does not just mean churning out one article after another. Ask yourself how many articles you are publishing. For a new site, one article a week is too slow, although that might work for more established brands.

You must also assess what types of content you publish often. Do you go for in-depth, informative articles, or are these mostly in list format? Google also ranks your website for the value it contributes to your viewers. For smaller websites or companies just starting out, producing well-researched articles are key.

2

Content Quality

Even more important than coming out with a lot of articles is the type of article than you produce. Beyond essay format versus listicle, also consider the media embedded in your posts. Do you have videos or photos, and are these related to your text? Content quality also means how competitive your article is in terms of targeting keywords.

Including long-tail or highly specific keywords will improve your search engine ranking. Look for terms and phrases people normally search for in your niche and craft or revise articles so that you address these. Agencies offering SEO services can help you plan your keywords and diagnose how your website is performing against competitors’ sites.

3

Page Speed

Today, the average attention span is much shorter than it was just a couple of decades ago. Because you are competing for smaller and smaller units of time, you need to optimize your website so that it loads as quickly as possible.

Use smaller file sizes, or compress your multimedia for the internet. Ask your web designer if you can have a more streamlined look for your site. Site speed is ultimately about load time, and if people get tired of waiting, they will click away. Aside from turning people off, long load times also push you down in the search engine rankings, so it is necessary to get your pages to load fast.

The Impact of Website Design on SEO

4

Backlinks

These days, it is just as important to be talked about as it is to talk about your product. Backlinks (also known as ‘inbound links’ or ‘incoming links’) are connections from one website to another. Search engines see backlinks as ‘votes’ for a website’s credibility, so getting other websites to link to you is a valuable tool in SEO.

This is different from the blog rings of the early 2000s, however, where people of similar blogs linked to each other in a sidebar on their respective pages. Backlinking is affected by things like the linking website’s surface similarity to your own site, how authoritative that site is, how many shares your article or post has, and so on. A WordPress expert can coach you through backlinks and how to cultivate them.

Article by Search Engine Journal

5

Engagement

Just as important as on-page SEO activities are off-page ones. Off-page SEO is anything that boosts your website ranking via other platforms like social media and professional networks. Make content for places like Facebook, Instagram, LinkedIn, and Twitter. You do not need to have an elaborate social media strategy at first, but try to get leads from these places as well.

Meeting your clients where they are means you have to be visible on social media, as they would definitely spend at least a few minutes of their day on these sites.

Final Thoughts

SEO is all about being the brand or company of choice to address a problem. When you optimize your website, you are doing more than just boosting your rankings and getting new customers. You are helping people with their concerns. Adopting this mindset would give you the right jumping-off point for conceptualizing content, planning keywords, and strategizing for social media. Add to this the services of a dedicated website management company, and you will surely see improvements in your rankings online.

If you are looking for SEO services in Shreveport, LA, get in touch with us today. We help small businesses boost their online presence through SEO, website design, and website management.

How to Use a Growth Hacking Approach With SEO in 2020 – Our Guide for SMEs

How to use growth hacking with seo

How to Use a Growth Hacking Approach With SEO in 2020 – Our Guide for SMEs

Kyle Broughton
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A common mistake of SME(Subject Matter Expert) companies today is spending a lot of time working harder rather than smarter. The growing digital competition today creates a misconception that covering all marketing aspects is extremely helpful in all types of organizations, and only then will their businesses grow. However, it’s not always the case.

Did you know…that one right growth hacking idea can work a hundred times better than all your regular marketing strategy in place? Have you found the right one for your business?

1

What Is Growth Hacking?

No, it’s not “just another” buzzword. In growth hacking, every strategy, tool, and technique you develop is driven by your desire to grow. It may sound simple, but what makes it an extraordinary technique is its flexibility. Regardless if you’re running a small or medium enterprise, growth hacking will work for you.

The formula for this method is based on continuous optimization and testing. Its goal is to record all the learnings acquired during the process that you can apply to the next projects. Such an approach allows SMEs to unlock their growth potential.

2

Is It Marketing

Growth hacking may look a lot like marketing, but it isn’t. There remains to be significant differences to it. But you can integrate growth hacking to your Search Engine Optimization(SEO) strategies.

Silicon Angle wrote a really nice article outlining the most important characteristics of Growth Hacking and how it can help your business.

READ THE ARTICLE

3

Using Growth Hacking with SEO

SEO is an integral part of SMEs today. Despite the significant differences between growth hacking and marketing, SEO and growth hacking can work alongside each other to help a business grow.

Here are some growth hacks that you can use for your SEO strategies:

Get Quality Links for Free

You have better chances to sell to an existing customer compared to a new prospect. Therefore, you need to use this to your advantage to grow by incorporating this technique with your link building.

Websites, companies, or individuals who have already linked to your website will most likely link to you again. So, as part of your growth hacking, you need to collate accurate data on which sites are linking to you, and then use the data to reach out to them and ask for another backlink.

Aim for Featured Snippets

Featured snippets are now a thing, and it seems like every SME company today is working on getting their content on the featured snippet section of Google. The featured snippet is when Google highlights the content on top of SERPs for particular queries.

You’ll find that even when a site ranks number four on the SERPs, but a snippet of that page is on the featured snippet spot, then it takes the most coveted place. In turn, it gets the bulk of the traffic. Now, this is a great growth hack that you can implement to grow your business.

Build Relationships With Influencers

SEO involves establishing relationships with reputable people in the industry, which is good. Now, inject it with a growth hacker approach by putting more focus on cultivating relationships with influencers. Identifying the right influencers, positioning your business on the radar by constantly engaging across various channels, and giving something valuable to the influencer before you ask for a favor are SEO strategies done in a growth hacker approach.

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Final Thoughts

A growth hacking approach to SEO means elevating your mindset. Instead of taking the “normal” route, a growth hacking mindset explores not only the traditional way but the unexplored ones as well. SEO services that use a growth hacking approach tend to be more productive and affordable.

If you’re looking for SEO services in Shreveport-Bossier City, get in touch with us to see how we can help.