5 SEO Tips for 2020 to Kick Your Business Up a Notch

Kyle Broughton

Search Engine Optimization (SEO) can be a bit tricky. Even digital marketing experts do stumble and fall when it comes to employing SEO strategies. There’s a bit of complexity that comes with optimizing your web design, writing relevant content, and building links for authority. If you aren’t careful, the chances are that your SEO tactics would harm, instead of help, your small-scale business.

This year, you should be more cautious yet robust in your SEO marketing gameplan. There are a handful of key considerations to factor in, especially when you sign up with an SEO services provider. If you truly want to make your SEO work and take your business up a notch, here are five SEO tips for 2020 you might want to consider and incorporate.


Have a long-term SEO strategy

SEO doesn’t work overnight. You have to take months and months of SEO implementation before you yield significant results. As such, it makes sense to have a long-term strategy for your SEO. You have to produce relevant content with effective keywords consistently, update the technical aspects of your site and align them with the search engine algorithms, and create backlinks from credible and quality sources. Then, you have to wait and be patient until you see your site climb up the ladder and take the top spot in the Search Engine Results Page (SERP) environment.


Base your strategy on valid data

There are always notions from the grapevine on how to rank your site in SERPs effectively. A lot of self-proclaimed digital experts advise you to do this and that. Yet you see no significant results in the long run.

While SEO takes a little experimentation to see what tactics work for your site, you have to base your strategies on concrete data. For instance, you may conduct keyword research to see what phrases work effectively for your industry. You also have to perform due diligence to know your target audience and come up with a buyer persona for your SEO.


Optimize for local search

Many websites focus on hitting the global market. With a worldwide audience, you’ll be able to earn high returns for your business. If your company, however, is specialized in the locality, then you have to take the local search into utmost consideration. If you haven’t done so yet, make sure to sign up for Google My Business listing and provide your Name, Address, Phone (NAP) details. All these pertinent information should be accurate and constantly updated.

When it comes to local search, two factors are crucial—distance and prominence. Have these in mind and ensure to work hard to improve your Google My Business listing.

Research shows that almost half of internet users have started using voice search. The voice search industry is going to grow more in the coming years. Think about the likes of Siri, Alexa, and Google Home. As early as now, you should start optimizing your site for voice search. Using natural language is key to SEO success for voice search. In Google Assistant-powered devices, optimize your content to land more “featured snippets” and increase your voice visibility.


Improve user experience

Today, user experience is the key to SEO success. This means that Google will favor those sites that provide a great user experience to users. These include faster speed, easier navigation, more compelling content, and well-structured websites, among others. That said, you should do what it takes to attract users, make them stay on your site, and get them converted before they bounce out of your web pages.

Final Words

SEO isn’t a walk in the park by tossing out tactics and waiting for the gods to grant your ranking glory. You have to sit down, plan, brainstorm, and execute the right SEO strategies.

The aforementioned SEO tips are something you have to put emphasis on—long-term plan, accurate data, local search, voice search, and user experience. When executed the right way, you’ll be amazed at how all these key factors will spruce up your SEO ranking, make your web design better, and kick your business up a notch!

Broughton Design offers web design and SEO services in Shreveport-Bossier City that will help you rank in search engines. Get in touch today, and see what we can do for you!

If you’re looking to kick your business up a notch—we offer premier web design and SEO services in Shreveport-Bossier City that will help you rank in search engines. Get in touch today, and see what we can do for you!