3 Tips to Improve Your SEO in 2020 for Your Business

3 tips to improve your SEO in 2020

3 Tips to Improve Your SEO in 2020 for Your Business

Kyle Broughton

In this digitized age where social media and online presence are critical to the overall success of a business, focusing on strategies that enhance a company’s digital marketing is a must. Search engines play a pivotal role in expanding a brand’s visibility as it serves as a channel that bridges target audiences to your products or services.

This makes your ranking the key to gaining traffic, leads, and conversions for your website and other social media platforms. That’s primarily the reason various industries invest in search engine optimization tactics as leading engines like Google make it difficult to keep track of the ever-changing algorithms.

After all, staying on track is important as optimization enables your website to be found, which leads to higher visibility for your bottom line. With that in mind, the tips below should keep you up-to-date on areas you need to improve for your SEO in 2020:


Optimize for User Intent

Gone are the days where you can stuff in keywords to increase your ranking. Ever since Google’s BERT update, search engine crawlers can not perceive quality content by relating relevant keywords to the overall quality of the content’s message.

It follows a natural language processing (NLP), which has revolutionized search engines as it can analyze deeper meaning from human conversations. This analysis can provide valuable insight and can make room for other visibility tactics such as voice search. This makes your content searchable as NLP provides the best answers for your target audience.


Create High-Quality Content

High-quality content will always be king, no matter the year or trending strategies that come with technological advances. Google’s algorithm is keen on rewarding relevant and helpful content, both of which are critical to increasing your ranking on search results pages.

In addition to building an engaging brand identity, the purpose of any online content is to inform readers. With that in mind, creating high-quality content involves writing about what your audience needs.

Of course, the modern landscape makes room for creative ways to enhance your content – be it through images, videos, GIFS, slideshows, or infographics to spice up your blog.

Need your website redesigned?


Invest in Technical and On-Page SEO

Having quality content serves as the foundation of your online presence, but it should be supported by on-page SEO to ensure search engines can find it. Enhancing your on-page SEO means you have to define the right keywords and strategically place them in your text, images alt tags, videos, URLs, meta descriptions, and more.

Other ways to enhance your on-page SEO is to include internal and external backlinks, both of which improve your website’s credibility and connections with reputable brands online. Organizing your text using the appropriate headlines and title tags also go a long way in improving the onsite user experience.

The Bottom Line

A solid SEO strategy can make or mar your business, making it just as essential even in 2020. When done right, SEO can help drive more traffic to your website and increase conversions in the long run.

It can also boost your website’s authority, so don’t forget to stay up-to-date with ways the fluctuating algorithm of search engines. With time and patience, you’ll soon find your ranking inching closer to the first page on the SERP.

Broughton Design is a Shreveport-based digital marketing agency that specializes in SEO services for local businesses – get in touch with us today to see how we can help.

5 SEO Tips for 2020 to Kick Your Business Up a Notch

5 SEO Tips for 2020

5 SEO Tips for 2020 to Kick Your Business Up a Notch

Kyle Broughton

Search Engine Optimization (SEO) can be a bit tricky. Even digital marketing experts do stumble and fall when it comes to employing SEO strategies. There’s a bit of complexity that comes with optimizing your web design, writing relevant content, and building links for authority. If you aren’t careful, the chances are that your SEO tactics would harm, instead of help, your small-scale business.

This year, you should be more cautious yet robust in your SEO marketing gameplan. There are a handful of key considerations to factor in, especially when you sign up with an SEO services provider. If you truly want to make your SEO work and take your business up a notch, here are five SEO tips for 2020 you might want to consider and incorporate.


Have a long-term SEO strategy

SEO doesn’t work overnight. You have to take months and months of SEO implementation before you yield significant results. As such, it makes sense to have a long-term strategy for your SEO. You have to produce relevant content with effective keywords consistently, update the technical aspects of your site and align them with the search engine algorithms, and create backlinks from credible and quality sources. Then, you have to wait and be patient until you see your site climb up the ladder and take the top spot in the Search Engine Results Page (SERP) environment.


Base your strategy on valid data

There are always notions from the grapevine on how to rank your site in SERPs effectively. A lot of self-proclaimed digital experts advise you to do this and that. Yet you see no significant results in the long run.

While SEO takes a little experimentation to see what tactics work for your site, you have to base your strategies on concrete data. For instance, you may conduct keyword research to see what phrases work effectively for your industry. You also have to perform due diligence to know your target audience and come up with a buyer persona for your SEO.


Optimize for local search

Many websites focus on hitting the global market. With a worldwide audience, you’ll be able to earn high returns for your business. If your company, however, is specialized in the locality, then you have to take the local search into utmost consideration. If you haven’t done so yet, make sure to sign up for Google My Business listing and provide your Name, Address, Phone (NAP) details. All these pertinent information should be accurate and constantly updated.

When it comes to local search, two factors are crucial—distance and prominence. Have these in mind and ensure to work hard to improve your Google My Business listing.

Research shows that almost half of internet users have started using voice search. The voice search industry is going to grow more in the coming years. Think about the likes of Siri, Alexa, and Google Home. As early as now, you should start optimizing your site for voice search. Using natural language is key to SEO success for voice search. In Google Assistant-powered devices, optimize your content to land more “featured snippets” and increase your voice visibility.


Improve user experience

Today, user experience is the key to SEO success. This means that Google will favor those sites that provide a great user experience to users. These include faster speed, easier navigation, more compelling content, and well-structured websites, among others. That said, you should do what it takes to attract users, make them stay on your site, and get them converted before they bounce out of your web pages.

Final Words

SEO isn’t a walk in the park by tossing out tactics and waiting for the gods to grant your ranking glory. You have to sit down, plan, brainstorm, and execute the right SEO strategies.

The aforementioned SEO tips are something you have to put emphasis on—long-term plan, accurate data, local search, voice search, and user experience. When executed the right way, you’ll be amazed at how all these key factors will spruce up your SEO ranking, make your web design better, and kick your business up a notch!

Broughton Design offers web design and SEO services in Shreveport-Bossier City that will help you rank in search engines. Get in touch today, and see what we can do for you!

If you’re looking to kick your business up a notch—we offer premier web design and SEO services in Shreveport-Bossier City that will help you rank in search engines. Get in touch today, and see what we can do for you!

The Impact of Website Design on SEO

Impact of website design on SEO

The Impact of Website Design on SEO

Kyle Broughton

When it comes to website design, the concept of Search Engine Optimization (SEO) at times seems to be a separate entity. This is why designers often only consider striking a balance between functionality and the aesthetic value of a website, without thinking about SEO. If they do, there will appear to be a clash in their decision-making on SEO and web design.

Nevertheless, did you know that web design and SEO are actually correlated? In fact, digital marketing experts say that web design can significantly affect your SEO ranking. That said, here’s what you should know about the impact of web design on SEO efforts and what you can do to integrate both on your website efficiently.


Website design and SEO in a nutshell

As far as website design is concerned, web designers pay particular attention to various elements, such as text, images, videos, other valuable content, background, layout, and web structure. They also emphasize on the speed, navigation, and usability of a website. When it comes to web design, the goal is to strike a balance between visual appeal and overall functionality.

SEO, on the other hand, is the process of optimizing your site, writing relevant content with effective keywords, and building links for authority. The primary goal of SEO is to put your website on top of the ranking of the Search Engine Results Pages (SERPs) environment to increase your business’s web presence and drive website traffic up the scale.


The impact of website design on SEO

Today, Google updates underscore the fact that SERP ranking is based on effective web designs. For this reason, it is possible that crawlers visit your site and check your content, and assess if your website deserves the top spot.

If you do not produce valuable content and your site functionality has various issues, such as slow speed and complicated navigation, crawlers immediately assume that your website doesn’t offer value to the online users. As a result, your site will end up not being visible even on the first page of the SERPs environment.

This just goes to that your web designing can greatly impact your SEO pursuit. Ultimately, a highly effective web design improves your SEO ranking and takes your business up a notch.


What you can do for your web design for SEO

Now that you know how web design and SEO are intertwined, we’ll provide you with a few important tips. That said, make sure to consider the following:

Web structure and design:

  • Make sure to have ample whitespace.
  • Use fonts that can have the utmost readability.
  • Sort your content into headings, sub-headings, and bullet points.
  • Use short sentences and paragraphs for natural content consumption.
  • Publish images, infographics, and videos to catch the users’ interests.

Web page load speed:

  • Remove flash content or large image files.
  • Utilize more compressed images and CDN.
  • Reduce HTTP requests.
  • Minimize the use of redirects.
  • Employ the use of a caching solution.
  • Upgrade your web hosting solution.

Web layout

  • Include relevant keywords to the title of the images.
  • Keep the menu relatively simple and readily available on all pages.
  • Make sure that the main menu is straightforward.
  • Use simple and familiar languages.
  • Ensure that the URL for each web page is clear, concise, and descriptive.


Final words

The truth is, gone are the days when SEO and web design were considered two separate entities in digital marketing. Today, the dynamics have drastically changed, and both aspects go hand in hand. That said, combine both entities and see how your digital marketing endeavors can help your business grow, thrive, and succeed in the long run.

Contact Us Today

If you’re looking for a web design agency in Shreveport that specializes in SEO, get in touch with us to see how we can help.

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